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DEPARTMENT OF ALCOHOLIC BEVERAGE CONTROL
TRADE ENFORCEMENT
Trade Enforcement Information
- References
- Winegrowers/Blenders Report (ABC-261) Frequently Asked Questions.
- Comprehensive Non-Retail License Types and Privileges
- Retail And Non-Retail License Types and Basic Privileges
- Common Non-Retail License Types and Basic Privileges
- ABC Act, Business and Professions Code
- California Code of Regulations (Title 4)
- Bringing Alcohol into California For Personal Use
- Advisories
- Limited Off-Sale Wine License (12/11)
- Bagging Alcoholic Beverages (11/11)
- Third Party Providers (11/11)
- Instructional Tasting License for Off-Sale Licensees (12/10)
- Illegal Gambling Devices (11/10)
- ABC Upgrades Computer Software; Permanent License Application Delayed During Transition (3/10)
- Documentary Evidence of Age and Identity (12/09)
- Change of 2009 Priority Application Period (06/09)
- Unlicensed Third Party Service Providers (06/09)
- Multi-Media Advertising (02/09)
- “Bar Night” Promotions (01/09)
- Taste Testing and Market Research (12/08)
- Supplier Entertainment of Consumers at Invitation-Only Events (12/08)
- Amendments to the ABC Act AB-1245 and SB-1246 (10/08)
- Expanded Privileges for Winegrower Licensees (10/08)
- Infusion of Distilled Spirits (05/08) Modified by statutory amendment (Section 23016) effective September 21, 2011.
- Price Posting – Fuel and Transportation Surcharges (11/05)
- Direct Wine Shipments - New York State Reciprocity Determination (12/05)
- Gambling Advisory (4/05)
- Electronic Coupons ("Scanbacks") Advisory (3/04)
- Slotting Fees Advisory (3/02)
- Advisory For Wine Sales Event Permit (Type 81)
- Wine Direct Shipper Permit (License Type 82)
- Forms - Non-Retail
ABC has oversight responsibility for administration and enforcement of the trade practices provisions of the ABC ACT. ABC's Trade Enforcement Unit initiates and coordinates investigations and accusation proceedings against licensees arising out of either statewide or local trade practices situations. Unlawful alcoholic beverage industry practices include commercial bribery, consignment sales, excessive retailer credit and free goods. The unit provides expertise and guidance to ABC's field staff in the application of the trade practices and supplier licensing provisions of the ABC Act and serves as ABC's principal source of policy interpretation on issues relating to trade practices and non-retail licensing. It also responds to requests from attorneys and industry members for review and approval of advertising, merchandising and promotional programs. The unit is located at Headquarters and is administered by the Chief, Trade Enforcement Unit .
Trade Enforcement Unit Contacts
| Primary Contacts | Phone | ABC Office |
|---|---|---|
| Lori Ajax Deputy Division Chief, HQ lori.ajax@abc.ca.gov |
(916) 419-2574 | ABC Headquarters |
| Alma Yamada Supervising Investigator alma.yamada@abc.ca.gov |
(916) 419-2575 | ABC Headquarters |
| Dean Lueders Special Counsel dean.lueders@abc.ca.gov |
(916) 419-2522 | ABC Headquarters |
| General Trade Enforcement Questions |
(916) 419-2500 | ABC Headquarters |
| TEU-FAX | (916) 419-2599 | ABC Headquarters |
| Diana Villanueva diana.villanueva@abc.ca.gov |
(916) 419-2571 | ABC Headquarters: Price Posting, Beer Labels, Shipping Certificates |
| FAX (for Price schedules ONLY) | (916) 568-5064 | ABC Headquarters |